The jewelry industry has always been dominated by monopoly-holding big brands and traditional names that likely created your grandparents’ wedding rings and their parents before them. But that’s not to say there isn’t space for newcomers who can offer a fresh take on a product that will forever flourish in its evergreen market.
Whether you want to create your own pieces from scratch, or outsource the production process and focus on customer experience, the potential for success is always there. However, you will need to ensure that your creations are unique and guarantee customers that they’re getting what they pay for – or at the very least, convince them that this is the case.
After all, anyone in the industry will tell you that diamonds aren’t worth a fraction of what they’re being sold for. Perceived value is important. There’s a lot that an aspiring entrepreneur needs to understand when getting into a new business. In this post, we’ll cover a few basics to help you get started.
Know Your Niche
Depending on which angle you wish to take, there are three main types of jewelry businesses:
Fine jewelry is probably the first one that comes to mind. This involves careful craftsmanship of fine stones that are usually reserved for special occasions and high-end customers. While your upfront costs will be significantly higher, the prices you charge for the final product can also skyrocket.
If your capital doesn’t necessitate the above option, you can always opt for the more affordable route of fashion jewelry. This involves less expensive metals and manufacturing processes. Here, you’re free to import your raw materials from lower cost manufacturers instead of having to source expensive stones.
That said, this is no time to skimp on quality. Take a look at some Thailand jewelry manufacturers that offer affordable wholesale jewelry. Here you’re guaranteed a certain level of quality and won’t have to constantly deal with defects and bad batches.
A More Unique Take
If the above options are too traditional for your liking, there are a few alternatives that could prove to be more successful. For example, the 3D printing industry is becoming increasingly advanced, making it a perfect way to create uniquely designed pieces with less common materials.
Focus on a professional, consistent and meaningful overall look for your brand. Work on creating a unique theme and message that will help you stand out among the sea of Shopify drop-shippers and eBay storefronts.
Understand the Market
There’s no point in offering laser-cut brass necklaces if a hundred other more established companies are already doing the same thing. Market research is extremely important; it will help you find a gap to get into and avoid selling what will essentially be a duplicate of someone else’s products.
How you choose to approach your jewelry business should fall in line with your own tastes and vision. If you have a passion for creating something that nobody already offers, it all comes down to putting in the time and effort into making your vision a reality. Go for gold!