The Power of Social Media

The internet has dominated most of our lives today. We use it for various activities like communication, entertainment and even education. It had made our lives easier and arguably better than before. However, one of its biggest contributions is in business transactions. It has made dealing with international companies a breeze and helped in paving the way for globalization. Marketing campaigns now target a larger and broader audience. Companies are becoming much more aware of cultural nuances that other countries differ from their own. Even their products are aiming for global appeal, and social media is one of their greatest tools.

Social media can be considered as a phenomenon, a want that slowly transitioned into a need. Before, the likes Facebook and Twitter were just for communication. However as the years went by, they became social media giants and became the trendsetter for other similar websites. Their main goal of connecting other people through the net introduced other activities like online selling and social media advertising. You may be asking though, how do they even earn their money? How much do they even earn in a day? Sites like Loanable can showcase this information in real time using creative mediums known as “infographics”.